Primary Area : Information Systems
Email : adrija@iima.ac.in
Phone : +91-79-7152 4802
Secretary : Snehal Jethwa
Phone : +91-79-7152 7931
Website : Personal Website
B.Tech, Information Technology, IEM, West Bengal University of Technology
PhD, Management Information Systems , Indian Institute of Management Calcutta
Broadly interested in social media research. Particularly use of social media by organisations and its impact, importance of text etc.
Assistant Professor, IIM Ahmedabad, May, 2019 - Present
2018 - Best Doctoral Paper Award at the 6th PAN-IIM World Management Conference,
2018 - Best Paper Award 4th Management Doctoral Colloquium and VGSoM Research Scholars' Day, Vinod Gupta School of Management, IIT Kharagpur