Anand Kumar Jaiswal

Biography

Marketing

Area

Primary Area : Marketing

Secondary Area : Centre for Management in Agriculture

Contact

Email : akjaiswal@iima.ac.in

Phone : +91-79-7152 4862

Secretary : Hetal Shah

Phone : +91-79-7152 7772

Website : Personal Website

Education

Fellow, Specialization in Marketing, XLRI Jamshedpur

Teaching

MBA and other programmes

Marketing Management,
Marketing Research,
Business Rsearch Methods
Business Strategies for the bottom of the pyramid (BOP),

Doctoral Programmes

Structural equation modeling (SEM)
Reading Seminar in Marketing Management
Behavioural Sciences And Applications In Marketing
Seminar on the Bottom of the Pyramid (BOP)

Research Area

Bottom of the pyramid (BOP) Markets

Business-to-consumer e-commerce

Services management

Healthcare Management and Innovation in healthcare

Relationship between service quality, behavioural intentions and firms' performance

Consumer evaluations of brand extension

Academic Experience

Professor, Indian Institute of Management Ahmedabad, October 2005-current

Doctoral Candidate, Fellow Programme in Management, XLRI Jamshedpur, June 2001-October 2005.

Professional Experience

Worked with AMUL, Anand, Gujrat on quality assurance and operations, 1998-1999.

Cases

Uttar Pradesh State Electricity Board: Managing Transitions [IIMA Case Centre, Asian Case Research Journal]

RUDI Rural Distribution Network of SEWA [IIMA Case Centre]

SEWA Trade Facilitation Centre: Designing Roadmap for Business Expansion [IIMA Case Centre]

Parle Bisleri at Crossroads [IIMA Case Centre]

Barista Coffee Company Limited [IIMA Case Centre]

Note on Brand Extensions [Harvard Business Publishing, Ivey Publishing, IIMA Case Centre]

Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions [Harvard Business Publishing, Ivey Publishing, IIMA Case Centre]

Dettol: Managing Brand Extensions [This is among the Top 20 Most Read publications of Asian Case Research Journal, as on Aug 2014] [Harvard Business Publishing, Ivey Publishing, IIMA Case Centre, Asian Case Research Journal]

CavinKare Private Limited (B): Entry into Soaps and Detergents Market [Harvard Business Publishing, IIMA Case Centre, Ivey Publishing, Case Centre-ECCH]

CavinKare Private Limited (A): Challenges of Sustaining Growth and Expanding Business [Harvard Business Publishing, IIMA Case Centre, Ivey Publishing, Case Centre-ECCH]

CavinKare Private Limited: Serving Low Income Consumers [Asian Case Research Journal]

Prayas by Sanofi-Aventis in India: Making Healthcare Accessible to the Bottom of the Pyramid Radio Mirchi: Marketing Strategy for Kolkata Entry [Harvard Business Publishing, IIMA Case Centre, Ivey Publishing, Case Centre-ECCH]

Cerenity Sanitizer: Marketing Research for New Product Launch (B) [Harvard Business Publishing, IIMA Case Centre, Ivey Publishing, Case Centre-ECCH]

Cerenity Sanitizer: Marketing Research for New Product Launch (A) [Harvard Business Publishing, IIMA Case Centre, Ivey Publishing, Case Centre-ECCH]

Aava Natural Mineral Water (B) [Harvard Business Publishing, IIMA Case Centre, Ivey Publishing, Case Centre-ECCH]

Aava Natural Mineral Water (A) [Harvard Business Publishing, IIMA Case Centre, Ivey Publishing, Case Centre-ECCH]

GE in India: Changing Healthcare [Harvard Business Publishing, IIMA Case Centre, Ivey Publishing, Case Centre-ECCH]

ABC Films: Marketing Research on Product Placement (C) [IIMA Case Centre, Case Centre-ECCH]

ABC Films: Marketing Research on Product Placement (B) [IIMA Case Centre, Case Centre-ECCH]

ABC Films: Marketing Research on Product Placement (A) [IIMA Case Centre, Case Centre-ECCH]

Discovery IQ by GE: Launching Super Value PET/CT Scanner [Available at Harvard Business Publishing, IIMA Case Centre, Ivey Publishing, Case Centre-ECCH]

Radio Mirchi: Redesigning Product for the Banglore Market [This case won the best case award in the EFMD Case Writing Competition in the Indian Management Issues and Opportunities category in 2011] [Harvard Business Publishing, IIMA Case Centre, Ivey Publishing, Case Centre-ECCH]

Professional Conferences

Angeli, Federica and Jaiswal, Anand K. (2015). "Business Model Innovation for Inclusive Healthcare Delivery at the Bottom of the Pyramid, GSOM Emerging Markets Conference: Business and Government Perspectives St. Petersburg, Russia, 15-17 October.

Federica Angeli and Anand K. Jaiswal (2014). "Why Do Local Companies Outperform MNCs in Inclusive Markets? An Institutional Perspective," Fifth Subsistence Marketplaces Conference, University of Illinois at Urbana Champaign, Illinois, US, June 13 - 15.

Federica Angeli and Anand K. Jaiswal (2014). "Business Model Innovation for Inclusive Healthcare" Second International Conference on Inclusive Innovation and Innovative Management, Valaya Alongkorn Rajabhat University (VRU), Pathumthani, Thailand, December 11-12.

Federica Angeli and Anand K. Jaiswal (2012). Competitive Dynamics between MNCs and Domestic Companies at the BoP: An Institutional Perspective, Academy of Management 2012 Meeting, Boston, Aug 03-07.

Shruti Gupta and Anand K. Jaiswal (2011). "Marketing to the Bottom of the Pyramid: Service or Disservice?", 4th IIMA Conference on Marketing in Emerging Economies, Indian Institute of Management, Ahmedabad, January 5-7.

Manoj Agarwal, Guido Berens and Anand K. Jaiswal (2011). "CSR and BOP Marketing: Are they Two Sides of the Same Coin?", 4th IIMA Conference on Marketing in Emerging Economies, Indian Institute of Management, Ahmedabad, January 5-7.

Sharma, Garima, Jaiswal, Anand K. and Singh, Jagdip (2011). "Paradoxical Tensions and Unique Opportunities of Hybrid Business Models: A Framework and an Illustrative Case Study," Academy of Management 2011 Meeting, San Antonio, Aug 12-16.

Anand K. Jaiswal and Rakesh Niraj. (2010). "Does Attitudinal Loyalty Mediate the Relationship between Satisfaction and Behavioral Intentions? An Empirical Examination," INFORMS Marketing Science Conference, Faculty of Management, Economics and Social Sciences, University of Cologne, Germany, June 17-19.

Federica Angeli and Anand K. Jaiswal (2010). "Why Do Local Companies Outperform MNCs in Inclusive Markets? An Institutional Perspective", Strategic Management Forum conferece, Indian Institute of Management, Ahmedabad, December 15-17.

Shruti Gupta and Anand K. Jaiswal (2009). "Does ‘Bottom Of Pyramid' Marketing Trigger Compulsive Buying – An Exploratory Investigation," International Base of the Pyramid Conference, Gordon Institute of Business Science, Johannesburg, November 15-17.

Rakesh Niraj, Anand K. Jaiswal and Piyush K. Sinha (2008). "Understanding the Service-Profit Chain Using Individual Level Data for an Online Retailer," Consumer Satisfaction, Dissatisfaction and Complaining Behavior Conference, June 23-27, Las Vegas.

Anand K. Jaiswal and Rakesh Niraj (2008). "Examining Nonlinearity in Satisfaction-Loyalty-Behavioral Intentions Relationships," American Marketing Association 2008 Summer Educators' Conference, August 8-11, San Diego.

Anand K. Jaiswal and P. Venugopal (2007). "Antecedents and Consequences of Customer Satisfaction with Content Sites," Second IIMA Conference on Research in Marketing. Indian Institute of Management Ahmedabad, January 3-5.

Anand K. Jaiswal, Rakesh Niraj and P. Venugopal (2007). "On the Similarities of Online Customer Satisfaction and Loyalty Models in Disparate Contexts," INFORMS Marketing Science Conference, Lee Kong Chian School of Business of Singapore Management University, Singapore, June 28-30.

Anand K. Jaiswal and Prithwiraj Nath (2005). "Measuring E-Satisfaction: A Structural Modeling Approach", "International Conference on Marketing Paradigms for Emerging Economies, Indian Institute of Management, Ahmedabad, January 12-13.

Anand K. Jaiswal, Dipika Shukla and P. Venugopal (2004). "Kinley – Emerging Leader in the Bottled Water Industry, Second AIMS International Conference on Management (AIMSiCOM-II), Indian Institute of Management Calcutta, December 28-31.

Anand K. Jaiswal (2004). "Service Quality and Customer Satisfaction Measurement in Call Centres: An Assessment in Indian Context" Second AIMS International Conference on Management (AIMSiCOM-II), Indian Institute of Management Calcutta, December 28-31.

Anand K. Jaiswal and Prithwiraj Nath (2004). "Antecedents and Consequences of Customer e-Satisfaction", INFORMS Marketing Science Conference, Rotterdam, Netherlands, June 24-26.

Anand K. Jaiswal, P. Venugopal and S. Ottar Olsen (2004). "Modeling the Relationship between Service Quality, Satisfaction & Value: A Relative Attitudinal Approach", INFORMS Marketing Science Conference, Rotterdam, Netherlands, June 24-26.

Anand K. Jaiswal, R. Singh and S. K. Patro (2003). "Barista: Brewing a Coffee Revolution in India," 6th International Convention of the Strategic Management Forum, XLRI Jamshedpur, April 24-26.

Anand K. Jaiswal and S. K. Patro (2003). "Consumer Evaluations of Brand Extensions: Evidence from India," IABE-2003 Annual Conference, International Academy of Business and Economics, Las Vegas, US, October 19-22.

Anand K. Jaiswal (2002). "WTO Agreement on Sanitary and Phytosanitary Measures (SPS): Strategic Implications for Indian Food Trade" Doctoral Symposium COSMAR 2002, Indian Institute of Science, Bangalore, September 19-21.

Research

Malodia, S, Shaphali, G. and Jaiswal, Anand K. (2019). Identifying the Antecedents, Consequences and Moderators of Reverse Innovations, Journal of the Academy of Marketing Science, https://doi.org/10.1007/s11747-019-00703-4

Černauskas, V., Angeli, F., Jaiswal, Anand K., and Pavlova, M. (2018). Underlying determinants of health provider choice in urban slums: results from a discrete choice experiment in Ahmedabad, India. BMC Health Services Research, 18(1), 473.

Angeli, F., Ishwardat, S. T., Jaiswal, A. K., & Capaldo, A. (2018). Socio-Cultural Sustainability of Private Healthcare Providers in an Indian Slum Setting: A Bottom-of-the-Pyramid Perspective. Sustainability, 10(12), 4702.

Sharma, Garima and Jaiswal, Anand K. (2018). Unsustainability of sustainability: Cognitive frames and tensions in bottom of the pyramid projects. Journal of Business Ethics, 148 (2), 291-307.

Jaiswal, Anand K., Niraj, R., Park, C. H., and Agarwal, M. K. (2018). The effect of relationship and transactional characteristics on customer retention in emerging online markets. Journal of Business Research, 92, 25-35.

Jaiswal, Anand K and Lemmink, Jos G.A.M (2017). Investigating a Comparative Evaluation Approach in Explaining Loyalty, Marketing Intelligence & Planning, 35 (7), 937-954.

Angeli, Federica and Jaiswal, Anand K. (2016). "Business Model Innovation for Inclusive Healthcare Delivery at the Bottom of the Pyramid," Organization & Environment, 29(4), 486-507.

Investigating a Comparative Evaluation Approach in Explaining Loyalty, Marketing Intelligence & Planning,

Jaiswal, Anand K. and Gupta, Shruti (2015). "The Influence of Marketing on Consumption Behavior at the Bottom of the Pyramid," Journal of Consumer Marketing, 32 (2), 113-124.

Angeli, Federica and Jaiswal, Anand K. (2015). "Competitive Dynamics between MNCs and Domestic Companies at the BoP: An Institutional Perspective," Long Range Planning, 48 (3), 182-199.

Pandey, Neeraj and Jaiswal, Anand K. (2014). "Change Management: A Case of State Power Utility in India," Asian Case Research Journal, 18 (1), 61-80.

Anand K. Jaiswal and Rakesh Niraj (2011). "Examining Mediating Role of Attitudinal Loyalty and Nonlinear Effects in Satisfaction-Behavioral Intentions Relationship," Journal of Services Marketing, 25, 3 (2011), 165-175.

Anand K. Jaiswal, Rakesh Niraj and P. Venugopal (2010). "Context-General and Context-Specific Determinants of Online Satisfaction and Loyalty for Commerce and Content Sites," Journal of Interactive Marketing, 24 (3) 222-238.

Anand K. Jaiswal, A. Shrivastava and D. Kothari (2009). "Dettol: Managing Brand Extensions," Asian Case Research Journal, Vol. 13, No. 1, 105–143. [This is among the Top 20 Most Read publications of Asian Case Research Journal, as on Aug 2014]

Anand K. Jaiswal and P. Venugopal (2008). "CavinKare Private Limited: Serving Low Income Consumers," Asian Case Research Journal, Vol. 12, No. 1, 1-28. [This is among the Top 20 Most Cited publications of Asian Case Research Journal, as on Aug 2014]

Anand K. Jaiswal (2008). "Customer Satisfaction and Service Quality Measurement in Indian Call Centres," Managing Service Quality, Vol. 18, No. 4, 405-416.

Anand K. Jaiswal (2008). "The Fortune at the Bottom or the Middle of the Pyramid?" Innovations, Winter, 3 (1), 85-100. [This is among the Top 20 Most Cited Papers of Innovations, as on Aug 2014]. Innovations is an MIT Press journal, co-hosted at the Kennedy School of Government, Harvard University (Belfer Center for Science and International Affairs); the School of Public Policy, George Mason University; and the Massachusetts Institute of Technology (Legatum Center for Development and Entrepreneurship).

Anand K. Jaiswal (2004). "EXQUAL: A Multiple Item Scale for Measuring Experiential Quality," Drishtant, PRiSM Indian Institute of Management Lucknow Journal of Marketing, Vol. II, 50-58.

Anand K. Jaiswal and S. K. Patro (2003). "Consumer Evaluations of Brand Extensions: Evidence from India," Journal of Academy of Business and Economics, Vol. 1 (2), 170-178.

Anand K. Jaiswal, S. Sarin and S. K. Patro (2003). "Barista: Brewing a Coffee Revolution in India – A Case Study," Decision, Vol. 30, No. 2, 177-198.

Anand K. Jaiswal (2003). "WTO Agreement on SPS: Strategic Implications," Economic & Political Weekly (EPW), Vol. XXXVIII, No. 45, 4737-4742.

Anand K. Jaiswal (2000). "Food Processing: A Challenge to Transform Inefficiencies into Opportunities," Indian Food Industry, Vol. 19, No.6, November-December, 385-390.

Consulting

Research/consulting projects/Assignments :

General Electric, Novo Nordisk, Novo Nordisk Region International Operations Sanofi Aventis, Oerlikon Textile India Private Limited, Institute of Design, Illinois Institute of Technology Chicago, UNICEF & Jharkhand Government.

Executive training /development programmes :

PepsiCo, Cummins India Limited, Novartis, Indian Oil Corporation Limited (IOCL), Larsen & Toubro Limited (L&T), Life Insurance Company (LIC), Gorkha Breweries, Hindustan Aeronautics Limited (HAL), Fullerton.

Open Enrollment Programmes :

Advanced Data Analysis for Marketing Decisions, Advanced Analytics for Management, Business to Business (B2B) Marketing, Agricultural Input Marketing, International Business, 3TP: Emerging Leaders Programme.

Awards & Honors

2018 - Best Paper Award in Business Studies for the paper "Investigating the Determinants of Patients' Choice between Private and Public Hospitals among BOP Consumers"

2014 - Awarded Certificate of Excellence in Reviewing by Journal of Interactive Marketing in recognition of an outstanding contribution to the quality of the journal

2013 - Runner-up in the EFMD Case Writing Competition in Indian Management Issues and Opportunities category and also received a special 'Highly Commended' mention

2012 - Skolkovo Best Paper Finalist award for the paper "Competitive Dynamics between MNCs and Domestic Companies at the BoP

2012 - Nominated for the Gustavson School of Business Award for the ‘Best Qualitative Paper in International Business' for the paper "Competitive Dynamics between MNCs and Domestic Companies at the BoP

2011 - Distinguished young professor award for excellence in research

2011 - Best case award in the EFMD Case Writing Competition in the Indian Management Issues and Opportunities category

2011 - Selected for the First Biennial Sheth Emerging Scholars Faculty Consortium at Reims, France

2005 - First prize and an award for "Excellence in Management Writing" for the paper "A Structural Model of Determinants of Online Customer Satisfaction"

2004 - Best paper award for the paper "A Structural Model of Determinants of Customer Satisfaction in Business-to-Consumer E-Commerce"

2004 - Second best paper award for the paper "EXQUAL: A Multiple Item Scale for Measuring Experiential Quality"

2004 - Marketing Science Doctoral Consortium Fellow, June, Rotterdam, Netherlands

2003 - Best paper in marketing award for the paper "Consumer Evaluations of Brand extension: Testing, Generalizing and Extending Aaker and Keller's Model in Indian context"

Faculty & Research

Anand Kumar Jaiswal