Anuj Kapoor

Anuj Kapoor is an Assistant Professor of Quantitative Marketing at IIM Ahmedabad. His research interests are in the economics of digitization, artificial intelligence, privacy, and digital platforms. His research focuses on understanding how big data and artificial intelligence shape consumer welfare and digital markets. He uses a quasi- and actual experimental variation to explore how different types of human behavior in varying contexts affect algorithms. He works closely with firms to suggest to them more ways to become data-driven. He has ongoing collaborations with various tech start-ups in India in the digital media and health tech space. Anuj received his Ph.D. in Business Administration (Quantitative Marketing and Economics) from the David Eccles School of Business at the University of Utah. After his doctoral studies, he worked in the data science space in San Diego, USA. At IIMA, he teaches electives on Artificial Intelligence and Marketing and Privacy Paradox: Data, Artificial Intelligence, and Digital Platforms